SEO optimization
To achieve the highest ranking in the search engine, the website has to be SEO friendly. Google SERP (Search Engine Results Page) has one of the most important roles growing businesses with the help of a website.
Drupal is a very powerful system that ensures search website optimization with its modules. It gives us the ability to control all the elements of the web pages with the help of already installed automation tools for SEO, which places it at the very top of SEO friendly CMSs. Let's look at some examples.
SEO-friendly URLs
Because search engines search for keywords in URLs, they are very important for your website. Friendly SEO URLs are actually the core of Drupal. You can create individual URLs for different content - the so-called URL aliases. Thus, so times, when URL was like “website.com?p=news&id=123” are over, better version of it is “website.com/news/article-title.” Search engines prefer the second version, and website users do too. With Drupal, you can manually set those URLs, but if you add the Pathauto module, your site automatically creates a URL that matches the content it creates. Thus, your SEO friendly URLs are created without additional effort.
Highly effective Taxonomy
With the built-in taxonomy system, categorization with Drupal is very easy. With so advanced taxonomy, you can easily organize and tag content with rich keywords. Categorization is a very important element of SEO-friendly website, and taxonomy in Drupal is flexible and easy to use.
Page Titles
To improve the SEO of your site, you must not forget the page title. The page title also attracts the attention of the search engine and is displayed in search results. It is also important for the reader because it attracts him to reading or sums up the essence of the page. Drupal offers us a page title module that automatically creates page titles that are interesting for the search engine.
Meta tags
There was a time when the meta tag had been considered one way to help your websites rise to the top of a search engine result. Although that is not always the case anymore, it can still be useful to have meta tags available to search engines so they can use it if they choose.
Custom content types and field
Drupal has the ability to design custom content structure. A very simple tool can be used without writing additional code. By creating a custom field on custom types of content, we can enable website editors to insert semantically correct content. This is a unique characteristic of one of the most advanced content management systems. With this tool, you can always create new and new content templates, as Drupal can handle an unimaginable amount of content, and you can display it in different ways.
Edit anything on the website
Contents should be updated regularly if you want an SEO friendly website. However, the most convenient thing in Drupal is that you can return to published content whenever you want, modify it, and add new keywords, which can increase your ranking among hits since Google's content analysis algorithms classify web pages based on fresh content. You can also easily fix any errors that occurred when publishing the content.
